YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
EEtvs declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Lae alla



  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, EEtvs titles have to be short and catchy!

    Tom ScottTom Scott21 päev tagasi
    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact EEtvs that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

      Mr KiyoshiMr Kiyoshi7 tundi tagasi
    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

      95rav95ravPäev tagasi
    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

      This Guy Roll NeedsThis Guy Roll NeedsPäev tagasi
    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

      Jonathan CorbettJonathan Corbett2 päeva tagasi
    • Paid ad from the anti-vapers?

      For The Love Of NoiseFor The Love Of Noise2 päeva tagasi
  • 12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

    Grounson FFMGrounson FFM8 minutit tagasi
  • marvel movies should be the only movies that are allowed to put the disclosure in the credits

    DipWobDipWob25 minutit tagasi
  • I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)

    Sid FerreiraSid Ferreira28 minutit tagasi
  • The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner

    Benni GroteBenni Grote57 minutit tagasi

    An OmnomnomnivoreAn OmnomnomnivoreTund tagasi
  • It's because they're rich and have power. Rules for thee, not for me.

    Robert F. Jobin Jr.Robert F. Jobin Jr.Tund tagasi
  • They do have to say it in scientific fields

    Mike HopmanMike HopmanTund tagasi
  • I'm going to Asbestos Land!!!!!

    Rad cafeRad cafeTund tagasi
  • I got a EEtvs ad the moment that you said "Is this an advert?!". Feel like I'm being watched.

    martinusKmartinusK3 tundi tagasi
  • I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.

    Aether BlackboltAether Blackbolt3 tundi tagasi
  • They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.

    VulkanVulkan4 tundi tagasi
  • 11:49 this made me laugh way too hard

    gamebuster800gamebuster8005 tundi tagasi
  • asbestos land sound fun.

    That OnionThat Onion6 tundi tagasi
  • Youchoobe

    Uku TootsUku Toots6 tundi tagasi
  • Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.

    Mark PeterMark Peter6 tundi tagasi
  • Ur awesome.

    Losdylan LoasdaLosdylan Loasda7 tundi tagasi
  • Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.

    Daniel HarrisonDaniel Harrison8 tundi tagasi
  • “Is this an adver...” Cue ad while I’m watching. Nice.

    Dale MoffattDale Moffatt9 tundi tagasi
  • yaay another great vid

    Abduljalil KazimovAbduljalil Kazimov9 tundi tagasi
  • *this is not legal advice. Thanks thats answer the complete video. Save me 31:21 seconds for watching.

    The XextreemThe Xextreem9 tundi tagasi
  • And how about journalism? When the Washington Post publishes a scare story about Covid, shouldn't they declare that they're owned by the CEO of Amazon which benefits from people being too afraid to leave their houses? (Just to pick an obvious example)

    Mana UserMana User9 tundi tagasi
  • Does anyone else see those instagram or snapchat videos where theses people to "Pranks" and in almost every shot it will have the energy drink 'Bang' in it or a video will be playing and randomly in the middle of it, it will cut to a shot of the 'Bang' drink in it??? You can tell they have been paid to do it but they don't say anything. They don't even mention the drink, they will just hold it up to show you.

    Random ChannelRandom Channel10 tundi tagasi
  • What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

    Ezra BEzra B10 tundi tagasi
  • The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

    Mora MulfordMora Mulford11 tundi tagasi
  • Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

    Andrey GermanAndrey German11 tundi tagasi
  • I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

    Vagabundork Chaos Magick-UserVagabundork Chaos Magick-User13 tundi tagasi
  • Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

    Don't CareDon't Care13 tundi tagasi
    • "Is this an advert?" gets ad right afterwards

      hen kohen ko12 tundi tagasi
  • USA number 1 yet again

    Drab Majesty97Drab Majesty9713 tundi tagasi
    • Perfect argumentation and perfect conclusion... :) well done.

      hen kohen ko12 tundi tagasi
  • 11:46 Thank me later.

    Thomaszuk2Thomaszuk213 tundi tagasi
  • Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

    worldssmallestfanworldssmallestfan15 tundi tagasi
  • America is very scary HSJSJSJJS

    Josefa TobarJosefa Tobar15 tundi tagasi
  • The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

    Crimson BotCrimson Bot16 tundi tagasi
  • What if an SNL skit was posted on EEtvs?

    Jack GundersonJack Gunderson16 tundi tagasi
  • Nice Raycon callout. They are honestly so terrible

    Arkanium VArkanium V17 tundi tagasi
  • "I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

    Jared OlsenJared Olsen17 tundi tagasi
  • When does a EEtvs video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

    ILsupereroe67ILsupereroe6719 tundi tagasi
  • bruh be looking like over cooked dantdm

    O sans OO sans O19 tundi tagasi
  • watching tom "vape" is hilarious

    GreySquaredGreySquared19 tundi tagasi
  • Man's looking old though. Damn son.

    Chibudom OhanweChibudom Ohanwe19 tundi tagasi
  • I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

    Chris BrownChris Brown20 tundi tagasi
  • News is something someone wants suppressed. Everything else is advertising.

    Peter RabbitPeter Rabbit20 tundi tagasi
  • I think it's understood, television IS an advertisement.

    Peter RabbitPeter Rabbit20 tundi tagasi
  • Perfect argumentation and perfect conclusion... :) well done.

    Tom BurnTom Burn21 tund tagasi
  • "Is this an advert?" *gets ad right afterwards*

    SnowyStxrmSnowyStxrm22 tundi tagasi
  • 6:30 that makeup guru has a very subtle, yet effective, system.

    worldssmallestfanworldssmallestfan23 tundi tagasi
  • The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day

    polard kerenpolard keren23 tundi tagasi
  • 11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel 😂

    Kayla OgdenKayla Ogden23 tundi tagasi
  • Tom: and now it's time to play 'is this an advert' EEtvs: ...and I took that personally

    Nathan PyleNathan PylePäev tagasi
  • Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you were nice and quiet in that one........

    Arnold LoudlyArnold LoudlyPäev tagasi
  • The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone

    Nathan tuberaNathan tuberaPäev tagasi
  • You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!

    Arnold LoudlyArnold LoudlyPäev tagasi
  • "Is this an advert" *midroll ad plays uhhh, yes?

    Destroyer 186Destroyer 186Päev tagasi
  • I just spent 31 minutes waiting for Tom to say “ and that’s why I have to tell you, this videos sponsored by RAID SHADOW LEGENDS”

    why manwhy manPäev tagasi
  • Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care

    Jon WhickJon WhickPäev tagasi
  • Never knew I would watch this for his little parodies, but now I do.

    TheMrarrie18TheMrarrie18Päev tagasi
  • As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of. The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn. Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.

    Karl EasterlyKarl EasterlyPäev tagasi
  • Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent. But for some reason this love for freedom is not shared by left nor right.

    kapytanhookkapytanhookPäev tagasi
  • Don't see how sexualized images of children are speech but let's agree to disagree.

    PositivePennyPositivePennyPäev tagasi
  • All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards

    Quinten CambridgeQuinten CambridgePäev tagasi
  • *Fast and Furious movies left the chat.

    Sagar Alias JackieSagar Alias JackiePäev tagasi
  • I was expecting Raid Shadow Legends or State of Survival.

    ValiantAtlasValiantAtlasPäev tagasi
  • Just took a melatonin. Delighted to be here

    Chris FranzChris FranzPäev tagasi
  • He's British

    teh polarwolfteh polarwolfPäev tagasi

    Rishi aryan lankaRishi aryan lankaPäev tagasi
  • Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I don’t need sleep I need more Tom videos

    AaronHasRayGunAaronHasRayGunPäev tagasi
  • You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.

    Goldenapple 710Goldenapple 710Päev tagasi
  • "The FCC wont let me be" -Eminem

    FOXtube LPFOXtube LPPäev tagasi
  • I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things

    SheerspeechcraftSheerspeechcraftPäev tagasi
  • It happens in nascar 👀

    Beefy McskilletBeefy McskilletPäev tagasi
  • In Poland they have to do that in tv and I think radio too, so I quess because EEtvs is world wide and has to comply to local laws around the world

    Arkadia KowalczykArkadia KowalczykPäev tagasi
  • ... like that Drake song designed around pushing a particular brand of hard liquor to teenagers?

    steve1978gersteve1978gerPäev tagasi
  • Corporations in America are considered a person. Mazda America or kimber American have all the human rights provided by the constitution.

    Jake cJake cPäev tagasi
  • 11:46

    Panzer Ausf ProductionsPanzer Ausf ProductionsPäev tagasi
  • Well it's time to play, "Is This an Adver..." [EEtvs ad kicks in]

    Regal_7Regal_7Päev tagasi
  • The grotesque road industrially crawl because size embryologically discover above a elfin gosling. peaceful, humdrum market

    Mora MulfordMora MulfordPäev tagasi
  • You'd think music videos would have to comply with declaration if they upload their videos to EEtvs....

    MaverickBlueMaverickBluePäev tagasi
  • Tom Scott claiming that corporations shouldn't have all the rights of people? Unacceptable. Only corps and relegions should have rights as people defined in the constitution

    Connor CrowleyConnor CrowleyPäev tagasi
  • you should have the right.... stop.. you should have the "brain" to realize you're being advertised to :P. Good video dude. I feel your points. Hell I even subscribed. You're hella honest that's all I care. Even if I can't agree with your thoughts on free speech. You or anyone telling me you received money to say something is not going to change my opinion of what is said. Educate people to be analytical and to think for themselves. I feel it's dangerous to imply that people need help distinguishing their own opinions. You buy a bad product. you learn.

    Tristan DeMossTristan DeMossPäev tagasi
  • It's interesting to see how even otherwise very thoughtful Americans resort to the slipperiest of slippery slope arguments to defend their extreme form of free speech, even against clear evidence from many other democracies that this radical form isn't needed to protect civil liberties.

    Penny LanePenny LanePäev tagasi
  • 11:45

    chomschomsPäev tagasi
  • Tom Cruise in the movie Top Gun had a HUGE influence in U.S. Navy recruitment. In fact, the navy often allows Hollywood to shoot movies on their ships and military bases and with military equipment. Its a win-win for them, it gives them recruits.

    Computer NerdComputer NerdPäev tagasi
  • In Australia, I never really paid attention to it till my girlfriend from Germany pointed it out. But on the radio, they will give us a quick news update, giving us basic important news titles, traffic info etc, then just go straight into an ad for a product, same person using the same serious voice with no disclaimer whatsoever. They just go ".... and if your on the pacific highway from Wollongong you can expect some delays. Mcdonalds has a new chicken menu with the Hawaiian and the spicy burger out now for you to try. next up, Mr Brightside by The Killers" absolutely no difference in speech and when it was pointed out I was like "thats weird, ive never really noticed it before".

    Robert MichaelRobert MichaelPäev tagasi
  • Thanks for this. I think about this issue all the time.

    Jesse Yules FilmJesse Yules FilmPäev tagasi
  • Fascinating

  • Not that I agree with it, but I think one of the reasons may be that in the setting of professional tv, movies, produced videos and so on, there is already a clear understanding that these are done so commercially and most likely paid for. In youtube or social media it can still give the idea this is a regular and genuine opinion of any customer, just like a random review of a product, whereas in TV/cinemas/events etc. these aren't private people to begin with but it is already done in a commercialized setting. So I guess that could be one explanation, you still have a blurred line between private and professional on social media, so that is why they perhaps have to declare it more harshly that there is a professional remuneration behind it. Just my two cents.

    Random GuyRandom GuyPäev tagasi
  • yes, it was an advert

    Keystone 566Keystone 566Päev tagasi
  • Could potentially make for some unrealistic tv. Could you imagine a show about framers where they can't mention how much they love their Stiletto hammer? Instantly shatters the illusion.

    Jackson CharlieJackson CharliePäev tagasi
  • Great video. Spitting FACTS.

    Forest GreenForest GreenPäev tagasi
  • the new revloution my commrades

    YetinerdYetinerdPäev tagasi
  • 11:45

    DarynYTDarynYTPäev tagasi
  • 11:45 omg! Do you vape? Maybe I should try it too! That is soo cool!

    One Lone Potato chipOne Lone Potato chipPäev tagasi
  • We get it you vape. Awesome video, cheers!

    Minigui98Minigui98Päev tagasi
  • Based

    DerianmonDerianmonPäev tagasi
  • lived in the UK my whole live, had no idea that's what the P meant

    molly inglismolly inglisPäev tagasi
  • .

    Ezeckel ReichertEzeckel ReichertPäev tagasi
  • I want more satirical ads. They were so good.

    PersonMan000PersonMan000Päev tagasi
  • This intro with "Tom Scott Gaming" and vaping are brilliant!

    HubertHubertPäev tagasi
  • Please never "vaporize" again Tom

    Roland KatsuragiRoland KatsuragiPäev tagasi
  • 26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??

    etienne maheetienne mahePäev tagasi